About Digital Direction
Mike is an experienced digital consultant with over 22 years of experience in working with large UK and global organizations in the private and public sectors. He has worked across various industries, including finance, retail, e-commerce, and local government, and has helped these organizations improve their digital offerings.
Mike is passionate about creating exceptional websites and digital experiences. He started his career in sales and marketing before transitioning to the IT industry in the early 1990s. As a freelance web developer, he specialized in front-end development and became an expert in user experience (UX) and user interface (UI) design.
He then worked as a senior technical consultant for Conchango, a large IT consultancy and web agency, where he expanded his knowledge of websites and the internet at a time when they were growing exponentially. Later, he worked with their consultancy and internet agency division across EMEA.
As search engines and social media became more prevalent and important, Mike concentrated more on the science behind modern websites and how all the parts work together. He has been working to help companies create integrated web solutions, using all aspects of modern trends and technologies, from SEO and digital marketing to social media and user experience, and analytics to gauge performance.
Over the last two plus decades Mike has completed some important web sites for a variety of high-profile clients and international companies. You can see a selection and view more details of this work here.